THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON THE IMAGE OF COMPANIES DOING CSR IN KUNMING

This paper takes the Kunming Company as an example to analyze impact of corporate social responsibility on image. In this study, governance, quality life employees, consumers, community and development background research; Corporate uniqueness company, products services, reputation, interpersonal image is focus analysis. The research data were collected from various groups companies in by means questionnaires. results study show that while creating profits assuming legal responsibilities shareholders enterprises should also make contributions environment, consumers society. At same time, has a profound all aspects image, affects prospects company.